How has networking changed since the Covid-19 pandemic began?
The answer is, networking might not have changed as much as we all believe. Before the pandemic, these were the usual ways people networked with each other to add new professional contacts:
People typically did about 10% of their networking live at industry events like trade shows
- 10% of their networking through professional organizations
- 25% of their networking through professional contacts that included prior colleagues, contacts at other companies and vendors
- 25% of their networking through their communities at their religious institutions, community organizations, their kids’ schools
- 25% of their networking via LinkedIn and other social media platforms
- 5% of their networking through chance meetings and encounters with people who could help them
What Those Estimates Tell Us
They tell us that we have lost only about 10% of our networking options, because of the different kinds of networking on that list, the only one that has disappeared is the first – live networking at industry events like trade shows.
And when we review that list above, we also realize that all the other networking opportunities are still available to us. We can still network through professional organizations, professional contacts, other members of our communities, and through LinkedIn and other social media platforms.
The difference is that while those networking opportunities still exist for us, we now need to conduct them largely online. Surprisingly, the shift to online can actually make networking easier to manage, and more powerful and effective.
The trick is to not just migrate your networking activities online, but to do so with increased knowledge, energy, and effectiveness.
Let’s Find Out How
- To network more effectively online through professional organizations, identify and join them, then stay involved by participating in online forums and webinars and by writing articles for their blogs and newsletters
- To network more effectively online through your professional contacts, stay in regular touch and when you do, offer information and resources that they can use
- To network more effectively online through your community religious institutions, organizations, your kids’ schools, etc., give your time and best ideas and look for ways to serve and assume leadership positions
- To network more effectively online through LinkedIn and other social media platforms, join industry-specific groups and freely give advice and offer resources to other members
- To network more effectively online through chance meetings and encounters with people who could help you, be friendly toward others, because even your neighbor who walks a dog past your house every morning probably has something valuable to offer
And You Can Start Right Here!
Every week, KettleSpace offers an exciting selection of some of the most exciting events you will find anywhere online. In addition, we offer our Members access to a network of hyperlocal workspaces, valuable in-person and virtual connections, and the positive benefits of belonging to an aspirational community.