When it comes to coworking, there are many benefits to finding the perfect space (or spaces) for your needs. It just depends on what those needs are as not all coworking spaces are created equal. One key difference among coworking spaces are those that are single offices you join, versus a network of assorted spaces throughout a city. Both options will likely have the same basic amenities such as productive space for working; fast wifi; ample power outlets; and coffee, tea and snacks. But coworking networks have a key benefit that single locations typically do not — professional networking and events. These benefits, along with the ability to work from different locations when you need to, give the edge to coworking networks, in our opinion. Here’s why…
Networking as a Tool for Growth
It’s true what they say, many of the best things in life are based on who you know and also, who knows you. Networking is one of the best and easiest ways for anyone to land a job, gain more clients, and add to their customer base as a whole. Not only does networking enable business professionals to get to know each one another on a personal, one-on-one basis, but it can help narrow down the playing field between you and larger competitors. Professional networking is an important aspect of growing your personal brand and book of business. Those who master it will excel in their careers, ascending through the ranks at a faster pace than those who leave their career to chance.
For someone who is looking to land a new job, they should be networking. For someone who is looking to gain more clients, they should be networking. And, for anyone who is trying to get the word out about their company or service, they should definitely be networking. While many of us know just how important networking is, the reality is that the majority of us are simply not skilled at this art form, and that is where coworking networks come in. So, how do you leverage a coworking membership to maximize your networking opportunity? Keep reading for our tips for success.
A Coworking Network
As opposed to single-location offices that only provide the basic coworking amenities, a membership into a group of coworking spaces will expose you to a broader (and typically larger) group of freelancers and business professionals. This is the easy part; the harder part is getting to meet these individuals and building relationships. This can take a fair amount of time and persistence. The best coworking spaces have regular networking events and meetings which serve to encourage networking among members and non-members alike, including happy hours, panels with business leaders, and new member meet-and-greets. These are all designed to facilitate networking for the common good of the membership. Take advantage of these free perks! Furthermore, with a number of spaces, you’ll have the opportunity to meet people from across your region, growing your contact list quickly. This means that with a multi-location coworking membership, not only will you have access to all of the great things that go along coworking, but you will also have much more than that in terms of a full coworking network.
These coworking networks are part of your membership with most coworking services, such as Kettlespace, which is an affordable multi-location coworking option in New York City. Not only does networking help business owners and freelancers gain more clients, customers, and increase their visibility, but through networking startups and owners are able to find mentors and others in their field that they can come to for advice and conversation.
All in all, the networking aspect of a multi-site coworking membership is extremely valuable for virtually any field, but it is especially great for freelancers who are looking to gain more clients, change jobs, improve their skills, increase their sales, and open up their visibility levels. Sounds like a no-brainer, right?